Avocado innovation reduces food waste and consumer disappointment

In the world of food, our Softripe technology continues to be a success. This innovative technology, revolutionises the ripening process of avocados and opens up new opportunities to reduce food waste and meet customer needs.

Avocado lovers know the dilemma of choosing avocados in supermarkets that are neither too ripe nor too unripe. Our Softripe technology solves this problem by consistently providing avocados at optimum ripeness. Customers can be confident that when they buy, they are getting a high-quality, perfectly ripe fruit. This helps reduce customer disappointment and increases their confidence in the quality of our products.

This is also described in an article by New Nutrition Business about one of our Swedish clients.

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